Power of publicity helps boost numbers

by | 18 August 2019 | Gainsborough, Hobbies, Support Group

The power of publicity led to growing numbers at a Thursday night ‘Bat and Chat’ session — and ensured Blitz Table Tennis Club could keep their club night going.

Steve Fox, the project organiser at the Gainsborough club, said: “We had a Thursday night club session where we really needed to increase the numbers attending or potentially lose that club night.”

Aiming to try new ways to attract new members to the club, Steve approached Table Tennis England Development and volunteering officer Mark Willerton and it was decided to submit an application for Be TT funding for a new ‘Bat and Chat’ session.

The application was successful but a slow few weeks left the club wondering whether evening Bat and Chat sessions would work. Then a feature in Gainsborough Life changed everything.

The feature had an immediate impact, with 11 new members attending the session the following week, nearly all of whom had seen the article in the magazine.

Now the weekly Thursday night is going from strength to strength and head coach Paul Johnson said: “We knew there was interest for a social table tennis in Gainsborough, we just couldn’t get people there.”

Mark Willerton and Table Tennis England national delivery lead Jenny Leach recently visited the session and both enjoyed the relaxed atmosphere to play table tennis.

Mark said: “It’s not a traditional bat and chat, in the sense that it attracts as many families as over-50s, but people really do make the session lovely, friendly and welcoming to all ages and abilities.

“It was fantastic to see mum, dad, brother and sister all playing together in a game of social doubles!
For further information about the club, call Steve Fox, chairman, on 07920 041925.