In July, Bassetlaw successfully renewed their Fairtrade district status for two years, following its ongoing commitment to promoting Fairtrade principles.
We trust that many of you know that Bassetlaw District was first awarded the Fairtrade status in 2009 in recognition of the strong support for Fairtrade within Bassetlaw. To become a Fairtrade district, we had to achieve five qualifying goals. These included: the wide availability of Fairtrade products in local shops and catering outlets; high levels of support from local people, businesses, the council, faith groups and schools and awareness raising through the media. These goals have to be met every two years in order to remain a Fairtrade district. And with each renewal a plan for the next two years must be part of the renewal.
For the past two years we have focused on promotional events during Fairtrade Fortnight including a successful Fairtrade meal in Worksop at The Crossing in 2017. Fairtrade for Bassetlaw became a member of North Notts Envoys and this has given us a chance to raise awareness to businesses of the importance of Fairtrade. Businesses can promote Fairtrade in their business through; providing Fairtrade tea coffee, and more for their employees, encouraging workplace catering facilities to use Fairtrade products and use this as part of their workplace responsibility commitment.
The Bassetlaw Fairtrade Steering Group over the next two years, plan to continue these links with businesses through ongoing membership with North Notts envoys; carrying out a survey of local shops, cafes and catering outlets to identify those offering Fairtrade products; updating their social media links to the general public and highlighting Fairtrade during Fairtrade Fortnight in February 2018.
Kathy Cowbrough, Chair of Fairtrade for Bassetlaw, wishes to encourage anyone in Bassetlaw to get in touch with her, to offer ideas for promoting use of Fairtrade products in Bassetlaw even in a small way. We need innovation, enthusiasm and particularly anyone with social media skills experience to continue to support Fairtrade in Bassetlaw.
Adam Gardner, Communities Campaigns Manager at the Fairtrade Foundation, said: “We’re very pleased that Bassetlaw has renewed their Fairtrade status and laid out their goals to take Fairtrade further. Thanks to the ongoing support of the public and campaigners, an increasing number of farmers in developing countries are now selling their products on Fairtrade terms, bringing them a stable income, and the chance to trade their way out of poverty.”
The Fairtrade Mark independently certifies that products meet economic, social and environmental standards. As such, it is the most widely recognised ethical mark worldwide. Over 5,000 products have been licensed to carry the Fairtrade Mark including; coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, lychees, coconuts, dried fruit, juices, smoothies, biscuits, cakes and snacks, honey, jams and preserves, chutney and sauces, rice, quinoa, herbs and spices, seeds, nuts and nut oil, wines, beers, rum, confectionary, muesli, cereal bars, yoghurt, ice-cream, flowers, sports balls, sugar, body scrub and cotton products including clothing, homeware, cloth toys, cotton wool, olive oil, gold, silver and platinum. Awareness of the Fairtrade Mark continues to be high at 93%.
To support the Fairtrade campaign in Bassetlaw in any way, you can contact the Chair Kathy Cowbrough at chair@FairtradeforBassetlaw.org.uk, find them on Facebook at the Fairtrade4bassetlaw group or see www.FairtradeforBassetlaw.org.uk.